What is Mass Communication
Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. Channels mass of communication include broadcast television, radio, social media, and print. The sender of the message is usually a professional communicator that often represents an organization. Mass communication is an expensive process. Unlike interpersonal communication, feedback for mass communication is usually slow and indirect. Examples of Mass communication are advertising, news, public relations etc.
Mass communication industry provides exciting and well-paying job opportunities in ad agencies, print media (newspapers, magazines, and journals), broadcasting media (radio), visual media (television) and the internet of late. The mass communication and the media industry are always on the lookout of hardworking and skilled professionals. As a graduate of mass communication, you are open to an exhausting range of career options, and the future of the mass communication and media industry seems bright. The biggest advantage which is associated with the mass communication industry is that it gives creatively inclined people a lot of opportunities to explore, and experiment. From working as an independent film maker, to copywriter, there is indeed an exhausting range of opportunities as far as the career growth in the field of mass communication in India is concerned.
Experts state that the Indian electronic media is going to witness an enviable growth in the coming years, making it one of the best times to opt for a mass communication course in India. Certainly an interesting field to pursue a career in, the field of mass communication is definitely one of the leading industries in India which comes in with tremendous scope for mass communication students in the country, out there.
Is mass communication a good career ?
There has been an unprecedented increase in the number of media channels in the country. The world of communication has seen a sea change in last 15 years.
This is era of glamour in everything related to media!gone are the days of plain short simple and crisp reporting ! This sea change is not only limited to communication channels, but also target audience.
Earlier media meant newspapers, journals, magazines and radio etc, then came TV ! which changed the world forever ! With changing moods of economy, media is now diverse in form and ownership and information channels.
This rise of new media created a whole new world of opportunities, and profiles such as Disc Jockeys or Radio Jockeys came into prominence !
Mass Communication, as the name suggests, is a medium of giving information to a large number of people.
Training or degree in mass communications opens up opportunities in Journalism, Public relations and advertising, as a careers.
But one must remember that solid command over the language and animated talking technique is crucial for success.
Job Prospects:
As an industry Mass communications has done quite well in some previous years and is predicted to do the same for many years to come. The aspirants of this trade can look forward to working in public relations, television, films, editing, direction, publishing, journalism etc.
The aspirant must first see if he/she is energetic, skillful in language, creative in thought process and a bit extroverted in nature to succeed in the rigors of the programs and career.
Some Job profiles which are on the shelf for deserving aspirants are:
Sound Engineer
Film Director
TV Correspondent
Producer
Radio Jockey/ RJ
Screenwriter
Fashion Photographer Cartoonist
Illustrator
Critic
Art Director
Editor
Event manager
Video Jockey
Photojournalist
Public Relations Officer
Sound Mixer and Sound Recorder
Special Correspondent
The degree in mass communication can open your doors to many organisations like:
Websites Periodicals and Magazines
Newspapers
Advertising Agencies
Books and Novels
Legal Affairs Department
Journals
AIR - All India Radio
Circulation and Public Relations
Central Information Service
News Agencies
Blogs
Broadcasting Corporations
Press Information Bureau
Photography Companies
TV Channels
Radio Telecasting Companies
And many more.
So, it is a good career, provided you get a good platform in initial stage of career, which can easily be taken if you have chosen a good college for the training or degree like
Symbiosis Institute of Mass Communication, Pune
AJK Mass Communication Research Centre, Jamia Millia Islamia, New Delhi
Indian Institute of Mass Communication, New Delhi
Asian College of Journalism, Chennai
Lovely professional university, Punjab
Xavier Institute of Communication (XIC), Mumbai
Indian Institute of Journalism and New Media, Bangalore
What is the scope of mass communication as a career in India?
